PSA 10 Lily-Chan Pikachu Sells for US$660,000 at Fanatics Collect

A PSA 10 Lily-Chan Pikachu from the Pokémon Art Academy competition sold for US$660,000, including the buyer’s premium, in Fanatics Collect’s October 18 Weekly auction.

Polygon reported the result on October 20, 2026. The card attracted 55 bids, delivering a new high-profile result for a promotional release originally distributed to its winning illustrator rather than sold in ordinary booster packs.

A competition prize with Spanish artwork provenance

The card originated in a 2015 illustration competition held through the Nintendo 3DS game Pokémon Art Academy. Entrants submitted original artwork in two categories: Dress-Up Pikachu and Your Favorite Pokémon.

Winning illustrations became official Pokémon TCG cards, with each artist receiving 100 copies of their creation.

Lily-Chan, an artist from Spain, was among the winners in the European and Oceanian competition. Their design depicts Pikachu in a winter-themed outfit, wearing decorative earmuffs beneath falling snowflakes against a colourful background.

The resulting card is printed in Spanish. Its language and competition origin distinguish it from the English and Japanese booster-set cards that feature in many Pokémon collections.

Eight PSA 10 copies reported

According to the PSA population information cited by Polygon, eight copies of Lily-Chan’s Pikachu were listed at Gem Mint 10, including the auctioned example.

Polygon also cited PSA’s recorded sales history: a card in the same grade sold for US$1,276 in May 2019, followed by another at US$2,826 in May 2020. Those are same-grade comparisons; the report does not establish that the latest sale involved either earlier physical copy.

The result followed another Art Academy sale at Fanatics Collect one week earlier. That PSA 10 Pikachu, featuring artwork by British competition winner Meli, also reached US$660,000, after 34 bids.

What it means for collectors

For UAE collectors comparing international graded-card results, the key benchmark is US$660,000 including the buyer’s premium, not an unidentified hammer price.

The reported 100 artist-issued copies and eight PSA 10 examples describe different things: original distribution and the grading population. This sale concerns a specific Spanish-language competition prize in a specific grade; it is not a quoted UAE retail price or a valuation for other Pikachu cards.